I received the postcard, and kept intending to call for that appointment. I've done that before, and eventually I do call and make the appointment, but it could be a month or more late, despite my intentions to stay on a six month schedule.
This time something new happened. A week after I received the card, the dentist's office called and asked if I'd like to make an appointment. I was grateful they did, and made the appointment.
Perhaps it's always been the practice at this office, or perhaps business is slow. But they provided a service by reaching out to me, and made a sale at the same time.
What can you do to increase sales and leave your customers thanking you for doing so?