November 28, 2012
It's because he chose to publish his latest with a small competitor of bookstores called amazon.com.
Thus he has built a marketing campaign around his complaint that he is being unfairly boycotted. As Brett indicates in this nice takedown, it works, at least to a degree.
Yet, I don't think this approach is a smart one in the long run. It will leave a bad taste with many, and that taste will remain for a long time.
August 11, 2012
July 23, 2012
See the letter Jack Daniel sent to the author of a book whose cover mimics their Trademark.
What a great way to enforce your intellectual property rights -- friendly-like, reasonable and great for public relations.
July 20, 2012
...must monitor the news. How did the person responsible for this account tweet at 9:20 AM without having looked at any news source this morning?
June 20, 2012
April 15, 2012
February 25, 2012
Try new things, analyze, do more of what worked. Then continue to experiment.
Have a plan, but be ready to deviate from it based on new ideas and information.
Cultivate finance and operations colleagues, and understand what they need and do.
Hit on all the cylinders that drive profit: Increase revenue, lower expenses, improve margins.
Develop business models that work for you and your customers.
And don't forget to ask for the order.