February 25, 2012

My approach to sales and marketing management

Try new things, analyze, do more of what worked. Then continue to experiment.

Have a plan, but be ready to deviate from it based on new ideas and information.

Cultivate finance and operations colleagues, and understand what they need and do.

Hit on all the cylinders that drive profit: Increase revenue, lower expenses, improve margins.

Develop business models that work for you and your customers.

And don't forget to ask for the order.

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