November 20, 2010
November 15, 2010
November 07, 2010
October 16, 2010
August 14, 2010
July 22, 2010
The fact that our government acted in the same fashion is disappointing at best, and not the fault of the media that led them there.
But among all the major media, none is as adept at legitimizing hearsay as Fox News. And the epitome of hearsay "journalism" at Fox News is Fox & Friends.
My favorite Fox & Friends phrase is "some say." As in, "Some say that Obama killed and ate his mother," never explaining who those "some" people saying that are, but imbuing the statement with legitimacy.
July 16, 2010
Phil Mickelson played through tough conditions, finishing at one-over 73. "It kind of affected my attitude a little bit," he said.
June 24, 2010
May 24, 2010
May 05, 2010
Benioff could have written an entire book about marketing. This one is peppered with ideas that once seemed over the top but turned out to work. Early on, for example, Benioff hired actors to pose as protesters outside a user conference held by larger rival Siebel Systems. They chanted that traditional software was "obsolete" while a fake TV crew interviewed passersby. The stunt generated a lot of press—aka, free advertising.
February 04, 2010
February 03, 2010
In my experience I have always found that more distribution is better. You'll make more on some transactions than others. But unless the smaller margin transaction is literally taking away larger margin potential sales, I'll still go after it as long as the revenue justifies whatever sales effort I have to put into it. It may not be true for every product, but often, the more places a consumer can run into your product, the more you will sell.
While there are certainly cases where the pricing and other challenging policies demanded by a retailer makes selling to them less attractive, I have yet to find a situation where I lost money instead of making profit by increasing my retail distribution.
January 28, 2010
I still find it astounding that p.r. and ad folks, designers and perhaps others, are asked to do actual client work on spec as part of the sales process. If a client can't judge you by your past work and a sense of "fit" from the interview process, they aren't competent.
January 08, 2010
January 05, 2010
The purpose of trademark law is twofold: first, it is to aid the consumer in differentiating among competing products and second, it is to protect the producer's investment in reputation. The U.S. Supreme Court summed up this purpose nicely in 1995 in the case of Qualitex Co. v. Jacobson Products Co.:
"[T]rademark law, by preventing others from copying a source-identifying mark, 'reduce[s] the customer's cost's of shopping and making purchasing decisions,' for it quickly and easily assures a potential customer that … the item with this mark … is made by the same producer as other similarly marked items that he or she liked (or disliked) in the past. At the same time, the law helps assure a producer that it (and not an imitating competitor) will reap the financial, reputation related rewards associated with a desirable product."
Since foreclosure sales or carwashes (another case I recall) are not competitive with Toys "R" Us, the question is whether someone using "R Us" in a name is infringing on the reputation of Toys "R" Us. They are certainly playing off it, but are they doing harm? Similarly with any product or company called "Mc"something.