January 28, 2010

Working on Spec

MediaBistro's PR Newser has a poll today on "What Would You Do When A Prospective Client Or Employer Asks Your For A Tactical Plan Before Making A Decision?"

I still find it astounding that p.r. and ad folks, designers and perhaps others, are asked to do actual client work on spec as part of the sales process. If a client can't judge you by your past work and a sense of "fit" from the interview process, they aren't competent.

When I sold local radio ads a few decades ago, I would make spec spots because many store owners would buy based on liking a spot rather than whether the medium was effective for them.

Are businesses large enough to hire ad and p.r. firms no more sophisticated than the pizza or auto repair shop guys I used to sell to?

Check out no-spec.com

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