June 19, 2009
May 05, 2009
Press Agents Shining Hour
Today is the 46th Press Agents Shining Hour. If you're a P.R. professional, 3:15-4:15 p.m. is a time to settle back with an adult beverage and review your accomplishments.
While you're relaxing, read about PASH history... the White House demonstration, or the year we honored Baghdad Bob.
August 02, 2008
Is "Time" On Your Side?
July 31, 2008
Sell More So You Can Keep Having Fun
I had a long run at a company where we made great products and had a pretty good time doing it.
My boss would often say "We've got to keep making sales so we can keep having fun."
It's my business mantra.
July 26, 2008
July 05, 2008
Born P.R. Practitioner?
May we reprint an item from the January/61 issue of the "Advertising Club of N.Y. News"?
WORTH AN "A" PLUS
It must run in the family. We always knew Milt Riback was a loyal member of the Club, but who would have thought he had indoctrinated his young son, Eric? Here's what Eric wrote for a "theme" paper in class 2-2, PS86:-If I Were a Printer
"I want to be a printer because I like to print and type. I would send stories to newspapers, join the Advertising Club, talk business with people."
Get out the membership cards, Charlie!
Our only defense is that Eric, not yet eight, is at too tender an age to learn that at the Advertising Club, activities lean more to standing at the bar and sleeping in the all-too-comfortable lounge than in "talking business with people"!
Note: At that time, the NY Ad Club owned a former mansion on Park Avenue including a bar and banquet room.
May 10, 2008
How to Create a P.R. Disaster: Republicans and Motherhood
But in this case, the result was a vote killing a bill supporting recognition of Mother's Day. Thus, news media across the land have been chirping "Republicans Vote Against Mothers." There just had to be some wincing and whingeing going on at Republican National Committee HQ when the Washington Post ran this hed yesterday:
Republicans Vote Against Moms;
No Word Yet on Puppies, Kittens
May 05, 2008
It's PASH
While you're relaxing, read about PASH history... the White House demonstration, or the year we honored Baghdad Bob.
December 18, 2007
Losing Control of Your Words
Example: You have no control over electronic communications once you press the SEND button.
Recently I responded to a customer service email query with language that seemed appropriate for the individual I was corresponding with.
My response was posted on a forum.
And was then excerpted on a blog.
Had I anticipated this possibility, I would have worded my email response differently. The essential message would have been the same, but in its eventual context, my words made me squirm just a bit.
Believe me, it could have been worse. Lesson learned.
December 15, 2007
Top P.R. Blunders of 2007
1. Not all fake news is on Comedy Central.
Already troubled by continued claims of inadequate disaster response and wasteful use of funds, the Federal Emergency Management Agency (FEMA) truly fumbled when it held what the Washington Post described as a “phony press conference” in response to Southern California wildfires. “Questions were asked by FEMA staffers playing reporters,” “lob[bing] one softball after another so [Vice Administrator Harvey E. Johnson, Jr., could] praise FEMA’s work,” said the Post. Homeland Security Department head Michael Chertoff was reported by CNN, CBS and others to have said that “it was one of the dumbest and most inappropriate things [he has] seen since [he has] been in government.” FEMA became defensive and insisted that reporters were expected — albeit with only 15 minutes notice of the conference — but did not show up, and that the questions posed by staffers were originated by reporters. FEMA deputy director of public affairs “Mike” Widomski, one of the reporter-impersonating staffers, responded to Post columnist Al Kamen’s inquiries by saying “if the worst thing that happens to me in this disaster is that we had staff in the chairs to ask questions that reporters had been asking all day, trust me, I’ll be happy.” Okay.
2. Toon Networking Gone Wrong
When Boston residents suddenly noted blinking, cryptic devices attached to bridges, bus depots and subway stations, they alerted city authorities, who shut down sections of the city to remove the devices and ensure that they were not related to a bomb threat or other terrorist activity. Turns out that Turner Broadcasting-affiliated Cartoon Network arranged for the covert placement of the battery-powered magnetic signs in 10 U.S. cities to promote offbeat program “Aqua Teen Hunger Force.” Cartoon Network head Jim Samples eventually stepped down and criminal charges were filed against employees of consulting ad agency Interference Inc., in what an ad expert described to The Wall Street Journal as “the most significant blunder in the world of guerrilla advertising.”
3. Is it a problem when one minority hates another?
The true “what were they thinking” moment in this year’s Blunders: when San Francisco’s AsianWeek, the self-styled “voice of Asian America,” published a brief column in February entitled “Why I Hate Blacks.” The offensive piece ran in the middle of Black History Month in a publication based in what is supposed to be one of the most politically correct cities in the U.S. Filled with pejorative racial stereotyping, the column, by regular AsianWeek contributor Kenneth Eng, was described by Los Angeles Times columnist Erin Aubry Kaplan as “remarkably hateful … most base and unsubstantiated.” After public outcry, Eng was quickly terminated and apologies were issued through statements and at town hall meetings.
4. In the doghouse
Ellen DeGeneres might have overdone it when she tearfully pled, during a taping of her popular talk show, for the return of Iggy, a dog she had previously adopted and given to her hairdresser’s family after it took issue with her cats. On the other hand, Mutts & Moms, the agency she adopted it from, probably wasn’t making the right decision when it repossessed the dog from its new family — aggressively, on video, prompting criticism and threats from Ellen’s fans after she gave them the tearful play-by-play. San Francisco Chronicle television critic Tim Goodman noted that ” … if you’re Mutts & Moms, you’ve got to be thinking, ‘Well, I guess we should have hired a real public relations person instead of Betty’s daughter from payroll.’”
5. Hollywood justice
Los Angeles County Sheriff Lee Baca was widely criticized this year for reassigning socialite Paris Hilton to privileged home confinement — complete with Mrs. Beasley’s Gourmet Cupcakes — after completing only three days of her 45-day sentence for violation of her probation for alcohol-related reckless driving. Baca told reporters that he had reassigned Hilton due to her “severe medical problems.” Steve Lopez of the Los Angeles Times noted that “[releasing Paris] was big of [Baca], but [Los Angeles County Jail] is filled with people who have serious physical and mental problems. How many of them get sent home for cupcakes?” The problem, according to RadarOnline.com, may be the sheriff’s “close ties to the Hollywood community.”
6. Even the Chinese restaurants don't serve cat now.
Pet products are a $38 billion industry in the U.S., and several pet food companies, most notably Menu Foods, took a severe PR beating this year after thousands of cases of illness and death among U.S. pets were attributed to use of contaminated ingredients from China. Most perplexing was each company’s reluctance to respond to taint allegations forthrightly, quickly and responsibly. Instead, they trickled out the news — and recalls — in small increments. Forbes.com accused the involved brands of “hiding behind each other, feeling secure in the knowledge that their collective market dominance leaves pet owners with few options.”
7. Coffee, tea or fuggedaboudit
It’s been a tough year for fliers, whose rights seem to have disappeared into thin air as crews judged consumer behavior and appearance in what MSNBC.com describes as “the general lack of respect for customers that seems to be growing in the airline industry.” In one example, Southwest passenger Kyla Ebbert was threatened with removal from a San Diego to Tucson flight for wearing an allegedly inappropriate outfit. When Ms. Ebbert took her case to NBC’s “Today” show and CBS’ “The Dr. Phil Show,” Southwest issued a mangled apology more than a week later, attempting to make light of its treatment of Ebbert by announcing a “skimpy” fare sale. Rival airline Virgin America didn’t hesitate to capitalize on Southwest’s mishandling of the situation, booking her to appear with Virgin Group chair Sir Richard Branson for the launch of new San Francisco to Las Vegas flights.
8. How to make the New York Times very happy.
Nobody loves a whiner, and that’s exactly the part famed restaurateur Jeffrey Chodorow played when he bought a full-page advertisement in the New York Times to decry Times restaurant critic Frank Bruni’s no-star review of his Kobe Club steakhouse. Not only did Chodorow needlessly and heedlessly blast Bruni in the tiny-type, error-ridden rant, he actually chronicled the demise of two of his previous restaurants, Rocco’s and Caviar & Banana, and paid handsomely for the privilege. Former Times food critic Mimi Sheraton wrote on Slate.com, Chodorow “was an idiot to have run such an ad … [because] of the added exposure of the negative review to so many who may never have read the original.” Not to mention the negative media coverage that ran in newspapers from Stamford to Seattle.
9. The language of foot in mouth.
California Governor Arnold Schwarzenegger clearly thought he could use his own immigrant experience to make headway when speaking at the annual convention of the National Association of Hispanic Journalists but struck a sour note, according to CBS News, when he told the assembled journalists, “‘you’ve got to turn off the Spanish television set’ and stay away from Spanish-language television, books and newspapers” in order to “learn English quickly.” Although Schwarzenegger’s remarks were intended as advice for Latino students, they offended the audience, many of whom were in fact members of the Spanish-language media. Pilar Marrero, political editor for La Opinion, was on hand — CBS News says she “chuckled at the governor’s comments,” saying “‘they’re [Latinos are] too busy working.’”
10. Playing it smooooth.
Maybe Rosie O’Donnell should hire a media trainer. Although scheduled to part ways with “The View” in June due to contractual disagreements, she arranged to leave the program a month early after repeated on-air clashes with conservative co-host Elisabeth Hasselbeck. These clashes revolved around hefty conspiracy theories posited by O’Donnell, both on “The View” and on her blog. According to The Miami Herald, these included allegations that “one of the World Trade Center buildings was ‘imploded’ [on 9/11] by explosives planted inside … to destroy evidence of the corporate financial scandals at Enron and WorldComm.” Finally, while on a book tour in Miami, Rosie let slip that she had a prime-time talk show deal in the works with MSNBC, prompting the cable network to back out. According to her blog, “we were close to a deal / almost done / i let it slip in miami / causing panic on the studio end … 2day there is no deal / poof / my career as a pundit is over / b4 it began.”
When choosing who will make the list, Fineman PR chooses the selections are limited to Americans, American companies, or public relations offenses that occurred in America. They’re also limited to avoidable acts or omissions that cause adverse publicity. In other words, the image damage was done to self, company, society or others–and acts that were widely reported in 2007.
