July 05, 2008

Born P.R. Practitioner?

From the February 1961 issue of Plus-Profit Publicity:

May we reprint an item from the January/61 issue of the "Advertising Club of N.Y. News"?


It must run in the family. We always knew Milt Riback was a loyal member of the Club, but who would have thought he had indoctrinated his young son, Eric? Here's what Eric wrote for a "theme" paper in class 2-2, PS86:-

If I Were a Printer

"I want to be a printer because I like to print and type. I would send stories to newspapers, join the Advertising Club, talk business with people."

Get out the membership cards, Charlie!

Our only defense is that Eric, not yet eight, is at too tender an age to learn that at the Advertising Club, activities lean more to standing at the bar and sleeping in the all-too-comfortable lounge than in "talking business with people"!

Note: At that time, the NY Ad Club owned a former mansion on Park Avenue including a bar and banquet room.

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