I've been remembering the first time he and I met in 1964 (!) when I managed to get [my company] to pay for a return visit to NY (we'd been transferred [to California] the preceding February) to get pictures of its products in use at the NY World's Fair AND to hire a PR rep. Fortunately, I'd been given Milt's name and address by my boss (no idea how he came by them), as I hadn't the vaguest idea of how to interview PR people-or where one found them. After five minutes with Milt in the office at [50 E.] 42nd Street, I knew I needn't bother searching further. It wasn't so much that he exuded professional competence, which he did, but that the professionalism couldn't hide the mentshlikhkayt that permeated his being.
July 08, 2009
Today is ten years since my father, Milt Riback, died. Here is a remembrance from a long-time client who became a close friend, sent a few days after: