The best new brand since Bing

I'll admit, I don't get Bing. I don't see myself ever saying that I'm going to Bing something. I often wonder at the millions spent on branding exercises and wonder what those experts know that I don't. And indeed sometimes I am surprised that a name I thought ridiculous does work.

All of that as prelude to the name of the new Russian-Nigerian energy joint venture. I'll let you read the clip yourself.