July 22, 2006

Man Bites Dog

We've just sent a check to a client!

REALLY PLUS-PROFIT FOR HIM...In publicizing his product, we got him a "break" many seek but never achieve...a full-page feature in Mechanix Illustrated. Featured as the month's "Bright Idea," the M.I. story will boom his sales. And here's the extra...M.I. awards a $50 prize to the manufacturer of any product good enough to make the feature page.

HOW TO USE IT...When we forwarded the magazine's check to the client, we recommended that it be applied to the purchase of reprints of the feature. Used in direct mail and at point-of-purchase...it's another way to merchandise publicity.

November 1956

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