August 28, 2013
May 07, 2013
January 23, 2013
Time Warner P.R. Fail
Enjoy this amazing response to a viewer complaint about a Time Warner Cable commercial, courtesy of Stuart Elliott and The New York Times:
The commercial was "done in humor with no intention of offending anyone" and, as a result, "we don’t feel we need to apologize" for the spot.
The commercial was "done in humor with no intention of offending anyone" and, as a result, "we don’t feel we need to apologize" for the spot.
Filed Under:
how not-to
November 28, 2012
Whining as Marketing
Tim Ferriss has done a fair amount of whining that many bookstores won't carry his latest book. Why would that be, as he's such as successful author?
It's because he chose to publish his latest with a small competitor of bookstores called amazon.com.
Thus he has built a marketing campaign around his complaint that he is being unfairly boycotted. As Brett indicates in this nice takedown, it works, at least to a degree.
Yet, I don't think this approach is a smart one in the long run. It will leave a bad taste with many, and that taste will remain for a long time.
It's because he chose to publish his latest with a small competitor of bookstores called amazon.com.
Thus he has built a marketing campaign around his complaint that he is being unfairly boycotted. As Brett indicates in this nice takedown, it works, at least to a degree.
Yet, I don't think this approach is a smart one in the long run. It will leave a bad taste with many, and that taste will remain for a long time.
Filed Under:
how not-to
August 11, 2012
What does Facebook know about me?
Facebook is selling itself to advertisers on the strength of the data it mines about us, the users, to help advertisers create targeted campaigns.
My sidebar doesn't bode well for this "target marketing."
Filed Under:
how not-to
July 23, 2012
How to Write a Cease-and-Desist Letter
See the letter Jack Daniel sent to the author of a book whose cover mimics their Trademark.
What a great way to enforce your intellectual property rights -- friendly-like, reasonable and great for public relations.
Filed Under:
how-to
July 20, 2012
Anyone who manages a Twitter account for a company or organization...
...must monitor the news. How did the person responsible for this account tweet at 9:20 AM without having looked at any news source this morning?
Filed Under:
how not-to
June 20, 2012
A Big Fan!
A PR guy just emailed my Esquire account and started his pitch, “I am a big fan of PUBLICATION.” Hmm. I wonder if this is an exclusive?
Filed Under:
how not-to
April 15, 2012
Brilliance at Staples
Yesterday I returned a $6 binder to Staples. It had been intended for use at my previous job and it no longer fit my needs. My return was processed quickly and a refund issue to my credit card. This is the norm with Staples returns: ease of transaction and nothing to sign.
Then they surprised me: The clerk gave me a coupon for $5 off my next purchase of $25 or more. How brilliant is that?
Since I had thought about a different need for a binder or two, it took less than ten minutes for me to redeem that coupon.
Without the coupon I would have spent less than $25, but the coupon inspired me to pick up two extra items for a total $36 value purchase that cost me $31.
More importantly, it reinforced my already positive feeling about Staples and strengthened my loyalty.
Filed Under:
how-to
February 25, 2012
My approach to sales and marketing management
Try new things, analyze, do more of what worked. Then continue to experiment.
Have a plan, but be ready to deviate from it based on new ideas and information.
Cultivate finance and operations colleagues, and understand what they need and do.
Hit on all the cylinders that drive profit: Increase revenue, lower expenses, improve margins.
Develop business models that work for you and your customers.
And don't forget to ask for the order.
Filed Under:
how-to
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